Author Profile
Abbott, Katherine
WM Test Document
WM_2611 | Published November 26, 2018 | 11 pages. Case
Collection: Darden School of Business
Test done for PDF distribution to FTP for .DOCX extension of main and supplemental files(Teaching Note). Read More
Test 2 for CM4 Outage
WM_0206 | Published June 13, 2018 Case
Collection: Darden School of Business
Test done by Soniya for Bug:4026 verification Read More
E-Cigarettes: The Wild, Wild West
Mead, Jenny; Farris, Paul W.; Wicks, Andrew C.; Abbott, Katherine
M-0876 | Published January 07, 2015 | 22 pages. Case
Collection: Darden School of Business
In 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Fac... Read More