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Wat-a-Burger: AIMING FOR GROWTH IN A VOLATILE, UNCERTAIN, COMPLEX, AND AMBIGUOUS (VUCA) ENVIRONMENT

Vijaya Sunder M; Navaneetha Krishnan S.; Ashwin Baliga J.; Mohit Maurya

ISB391 | Published July 10, 2023 | 12 pages. Case

Collection: Indian School of Business

Wat-a-Burger, a quick service restaurant chain, was incorporated by Rajat Jaiswal and Farman Beig on February 14, 2016. Their burgers, customized to suit the Indian palate, were their unique selling p... Read More