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Banerjee, Arindam
Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth
IIMA-CIIE0010 | Published January 01, 2018 | 27 pages. Case
Collection: Indian Institute of Management, Ahmedabad
The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and ... Read More
