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AMF (E): Bowling Ball Strategy

Colley, John L.; Barrs, Suzanne G.; King, Martin

OM-0708 | Published October 17, 1990 | 8 pages. Case

Collection: Darden School of Business

This case describes a company's option to integrate vertically and manufacture bowling balls rather than purchase them for resale. The company's manufacturing strategy is integral to its corporate str... Read More