Author Profile
Biggs, Max
Quantitative Analysis and Ethics
Biggs, Max; Freeman, Rupert; Parmar, Bidhan L.
E-0527 | Published August 07, 2026 | 7 Pages Technical Note
Collection: Darden School of Business
This technical note challenges the assumption that quantitative analysis is objective and value neutral. It provides students with a framework for examining the ethical choices embedded throughout the... Read More
Bias in AI Advertising Models
Biggs, Max; Freeman, Rupert; Parmar, Bidhan L.; Kalogeropoulos, Demitri; Klopfenstein, Amy
E-0518 | Published August 07, 2026 | 5 Pages Case
Collection: Darden School of Business
JobHive, a professional social networking platform, must develop an algorithm for targeting employment advertisements while avoiding discriminatory outcomes. Students take the role of a data scientist... Read More
Roqueta Origen: Streamlining Wine Storage and Mixing (C)
Biggs, Max; Baucells, Manel; Alizamir, Saed
QA-0980 | Published August 26, 2024 | 2 pages. Case
Collection: Darden School of Business
This C case concludes the scenario introduced in the A case “Roqueta Origen: Streamlining Wine Storage and Mixing (A)” (UVA-QA-0978). The C case presents two final approaches to Roqueta Origen’s wine ... Read More
Roqueta Origen: Streamlining Wine Storage and Mixing (B)
Biggs, Max; Baucells, Manel; Alizamir, Saed
QA-0979 | Published August 26, 2024 | 7 pages. Case
Collection: Darden School of Business
This B case follows the A case “Roqueta Origen: Streamlining Wine Storage and Mixing (A)” (UVA-QA-0978). It resumes where the A case concluded and explores several different approaches for optimizing ... Read More
Roqueta Origen: Streamlining Wine Storage and Mixing (A)
Biggs, Max; Baucells, Manel; Alizamir, Saed; Klopfenstein, Amy
QA-0978 | Published August 26, 2024 | 5 pages. Case
Collection: Darden School of Business
This case examines an allocation problem at Roqueta Origen, a Spanish winery. A consultant must determine which batches of different wines to assign to tanks for maturation. As she considers which win... Read More
Analytics at Spetses Shipping: Navigating the Waves of Uncertainty
QA-0977 | Published August 22, 2024 | 6 pages. Case
Collection: Darden School of Business
In this case, a shipping broker must decide where to relocate his tanker to find new cargo. The ship is currently based in the United Kingdom, and he can either send it to the Baltic or the Mediterran... Read More