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Pitching J.Crew Maternity Apparel To Mickey Drexler

Farris, Paul W.; Raggio, Randle D.; DesMarteau, Patrick; Mazakov, Alex; Murphy, Lindsay

M-0854 | Published October 18, 2013 | 19 pages. Case

Collection: Darden School of Business

By mid-2012, Lindsay Murphy, a sales associate from an East Coast store, had repeatedly heard women wishing that J.Crew offered maternity wear. She thought it was an interesting possibility. After all... Read More