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Dixit, M. R.

AirAsia Japan: The Re-entry Decision

Jena, Sanjay Kumar; Dixit, M. R.

IIMA-STR0457 | Published May 15, 2023 | 24 pages. Case

Collection: Indian Institute of Management, Ahmedabad

This case presents the situation in which Tony Fernandes, the chief executive officer (CEO) of AirAsia Group of Companie Read More

AirAsia vs Malaysia Airlines

Jena, Sanjay Kumar; Dixit, M. R.

IIMA-STR0453 | Published July 05, 2021 | 13 pages. Case

Collection: Indian Institute of Management, Ahmedabad

The case provides an opportunity to formulate the response of a late entrant to competitive dynamics created by its own Read More