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Makeup Shake-Up: The Challenge of Multichannel Marketing

Farris, Paul W.; Moore, Marian C.; Bunyan, Cara; Fineo, Kenneth

M-0865 | Published February 17, 2014 | 27 pages. Case

Collection: Darden School of Business

Multichannel retail shopping is quickly becoming the norm for consumers in many industries. Multichannel shopping, however, has the potential to frustrate the historical "house of brands" strategies t... Read More