Author Profile
Freeman, Rupert
Quantitative Analysis and Ethics
Biggs, Max; Freeman, Rupert; Parmar, Bidhan L.
E-0527 | Published August 07, 2026 | 7 Pages Technical Note
Collection: Darden School of Business
This technical note challenges the assumption that quantitative analysis is objective and value neutral. It provides students with a framework for examining the ethical choices embedded throughout the... Read More
Bias in AI Advertising Models
Biggs, Max; Freeman, Rupert; Parmar, Bidhan L.; Kalogeropoulos, Demitri; Klopfenstein, Amy
E-0518 | Published August 07, 2026 | 5 Pages Case
Collection: Darden School of Business
JobHive, a professional social networking platform, must develop an algorithm for targeting employment advertisements while avoiding discriminatory outcomes. Students take the role of a data scientist... Read More
Parity: Auction Design for Non-Fungible Tokens
Zorc, Saša; Grushka-Cockayne, Yael; Freeman, Rupert; Kim, K. Dennie; von Hassel, Christian
QA-0997 | Published July 31, 2026 | 7 Pages Case
Collection: Darden School of Business
In this case, students are introduced to Bill Shelton, the CEO of Parity, who must choose an auction format for the company’s non-fungible tokens (NFTs). Beyond the familiar auction formats, the case ... Read More
Participatory Budgeting in Richmond
Freeman, Rupert; Shaloudegi, Koushyar; Klopfenstein, Amy
QA-0973 | Published February 11, 2026 | 7 Pages Case
Collection: Darden School of Business
Set in November 2023, this case asks students to take the perspective of Matthew Slaats, a consultant for the city of Richmond, Virginia, as he selects a voting rule for the city’s new participatory b... Read More