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Gale, John
Brand Visibility at Stridevera: An Answer Engine Optimization Dilemma
M-1085 | Published August 12, 2026 | 12 Pages Case
Collection: Darden School of Business
This case introduces students to the emerging field of answer engine optimization (AEO), also called generative engine optimization (GEO). Set in April 2026, it asks students to take the perspective o... Read More