General Motors (A): Jack Smith
Haskins, Mark E.; Elmer, Jeffrey
E-0087 | Published September 29, 1994 | 6 pages. Case
Collection: Darden School of Business
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The basic issue is, what message(s) should Jack Smith deliver in his first press conference as CEO of GM? The case provides a context for identifying important stakeholders, determining/identifying the stakeholders' key concerns, and crafting a set of remarks for those stakeholders.
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