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The Rivera Campaign: An AI Decision in a Gubernatorial Primary

Cian, Luca; Goldenberg, Rachael; Fortune, Mickey; Hunter, Phillip; Klopfenstein, Amy

M-1091 | Published September 25, 2026 | 5 Pages Case

Collection: Darden School of Business

Set in January 2026, this fictional case asks students to step into the shoes of Olivia Garcia, the campaign manager for State Senator Maya Rivera’s gubernatorial campaign. Rivera has strong support w... Read More

AI in Political Campaign Marketing

Cian, Luca; Fortune, Mickey; Goldenberg, Rachael; Hunter, Phillip

M-1092 | Published September 25, 2026 | 18 Pages Technical Note

Collection: Darden School of Business

Generative AI tools have reshaped how people work, learn, communicate, and gather information, prompting widespread debates about appropriate—and responsible—AI use. Among discussions about AI’s impac... Read More