IBM and Apple Computer Alliance (C)
Spekman, Robert E.; Crowder, Lane; Paddack, Katarina
M-0511 | Published January 15, 1997 | 13 pages. Case
Collection: Darden School of Business
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This case series (labeled A through D, UVA-M-0509 through UVA-M-0512) helps students understand and articulate the stark realities that bring competitors together as alliance partners. The C case examines Apple Computer's history and looks at the alliance from its viewpoint.
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