Introduction to Strategy
Lenox, Michael; Liedtka, Jeanne M.; Snell, Scott A.; Harris, Jared D.
S-0183 | Published March 22, 2010 | 4 pages. Technical Note
Collection: Darden School of Business
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Strategy is complex, requiring clarity about organizational objectives as well as the variety of external forces?competitive, economic, and technological?that come into play. Ultimately, strategy is an integrative exercise. This technical note provides a concise basis for a comprehensive discussion of strategic concerns.
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