Jade Shampoo (B)
Frey, Sherwood C. Jr.; Packard, Donna M.
QA-0454 | Published March 30, 1994 | 3 pages. Case
Collection: Darden School of Business
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The B case presents the market-research department's hypothesis-test analysis, which rejects the introduction of the new dispenser cap. This conclusion is contrary to Debbie Kennedy's intuition and to a decision analysis based on the information in the A case (UVA-QA-0380). How should Kennedy respond?
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