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Best Buy: Investing in Language Learning

Eades, Kenneth M.; Dickey, Keith; Ledesma, Jordhy; Frazier, Jennifer; Sider, Duane; Johnson, Melissa

F-1669 | Published May 31, 2012 | 15 pages. Case

Collection: Darden School of Business

After observing customer interactions in a Best Buy in Dallas, the regional HR manager considers training sales representatives in a second language. Considering that the store's regional customer bas... Read More