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Product-Line Strategy at Porsche: The Effect of New Models on the Porsche Brand and the 911

Farris, Paul W.; Mitchell, Jordan; Kang, Eric

M-0695 | Published August 03, 2004 | 17 pages. Case

Collection: Darden School of Business

The Porsche 911 has long been the face of the company's product line. Over the years, Porsche has added models priced either above or below the 911, but only the lower-priced models have sold well. Po... Read More