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Product–Market Alignment

Goldberg, Rebecca; Katz, Arnon; Chao, Raul O.; Markou, Panos; Kelly, A. Morgan

OM-1706 | Published April 19, 2022 | 12 pages. Technical Note

Collection: Darden School of Business

The ability to achieve product–market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult to create—and sustain—products that continuously ... Read More

Canyon Mining Corporation: Heavy Mobile Equipment Procurement

Laseter, Timothy M.; Katz, Arnon; Choi, Sihyun

OM-1392 | Published October 04, 2010 | 12 pages. Case

Collection: Darden School of Business

Canyon Mining intended to purchase four haul trucks to use for heavy mining, and a team from Censeo Consulting Group must to identify a methodology to track cost changes over time for that purchase. T... Read More

AES Corporation (A): Global Sourcing Initiative

Laseter, Timothy M.; Ranjan, Rajiv; Syeda, Amena; Katz, Arnon

OM-1167 | Published February 11, 2004 | 19 pages. Case

Collection: Darden School of Business

This case is appropriate for courses in operations management and business communications. It examines the procurement strategy of a global energy company by describing the overall change program led ... Read More