Author Profile
Kaul, Asha
Parle Agro (India): Vision Realisation
IIMA-COMM0028 | Published December 28, 2021 | 18 pages. Case
Collection: Indian Institute of Management, Ahmedabad
Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the t Read More
Water in the Desert?: Oil India's CSR Impact in Assam
IIMA-COMM0027 | Published January 12, 2021 | 14 pages. Case
Collection: Indian Institute of Management, Ahmedabad
Incorporated on February 18, 1959, Oil India Ltd. (OIL) was a leading public sector oil and gas company involved in the exploration, development, prod Read More
Changing Perceptions and Transforming Outcomes : L&T Acquisition of Mindtree
Agarwalla, Sobhesh Kumar; Kaul, Asha
IIMA-COMM0025 | Published September 10, 2020 | 24 pages. Case
Collection: Indian Institute of Management, Ahmedabad
On March 18, 2019, Yuvraj Mehta, head Corporate Brand Management & Communications (CBMC) at Larsen & Toubro (L&T), heard about negative media narrativ Read More
Nestle (dis)entangled ! Braving the MAGGI noodle crisis in India (B)
IIMA-COMM0013(B) | Published May 28, 2020 | 10 pages. Case
Collection: Indian Institute of Management, Ahmedabad
After a tumultuous five months, Nestle India was exonerated in the Maggi crisis just in time for Diwali. Although the mood was one of vindication, the leadership team with Suresh Narayanan at the helm... Read More
Nestle entangled! Braving the Maggi Noodle Crisis in India
IIMA-COMM0013(A) | Published June 15, 2016 | 17 pages. Case
Collection: Indian Institute of Management, Ahmedabad
The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA)ordered Nestle India to recall Maggi after confirming presence of high levels of l... Read More