Author Profile
Kiran Pedada
Atomberg Technologies—Leveraging Digital Marketing To Accelerate Its Omnichannel Strategy
KIRAN PEDADA; Manish Gupta; SRINIVAS PINGALI
ISB400 | Published July 10, 2023 | 15 pages. Case
Collection: Indian School of Business
Incubated by two engineering students from the Indian Institute of Technology, Mumbai. After several pivots, the company focused on home appliances, specifically ceiling fans. Read More
Private Label Strategy At Amazon: Conflict Between Ethics, Seller Relationships, And Profitability
Ashita Aggarwal; KIRAN PEDADA; Sumanta Singha; Ujjaini Basu
ISB348 | Published January 16, 2023 | 10 pages. Case
Collection: Indian School of Business
The case opens with the current crisis for Amazon because of its alleged use of sensitive and confidential business information from third-party sellers on its platform to develop competing products u... Read More
Chetak: Revitalizing A Legacy Brand From The Past To The Future
JAYETI ANAND; KIRAN PEDADA; SRINIVAS PINGALI; TANVI GUPTA
ISB328 | Published July 27, 2022 | 18 pages. Case
Collection: Indian School of Business
The case elaborates the relaunch of Chetak, the iconic scooter brand by Bajaj Auto Limited (BAL), from the perspective of brand identity, legacy brand, and brand extension authenticity. Read More
Divami Design Labs—Rebuilding A Software Product With User-Centric Design
Himanshu Warudkar; KIRAN PEDADA; SRINIVAS PINGALI
ISB290 | Published February 24, 2022 | 12 pages. Case
Collection: Indian School of Business
Divami Design Labs is a company that specializes in user experience (UX) strategy, UX design, and user interface (UI) development services across web and mobile platforms. Read More
Walmart’s Jetblack: Managing Luxury Service on Conversational Commerce
Gaganpreet Singh; KIRAN PEDADA; Laknath jayasinghe; Sanjit K Roy
ISB245 | Published January 10, 2021 | 11 pages. Case
Collection: Indian School of Business
In 2018, Walmart, the world’s biggest retailer, launched Jetblack, a concierge luxury shopping service that allowed consumers to explore and buy items via text message. Read More
Margiotta Food & Wine: Customer Service through Service Robots - Case
Debapratim Purkayastha; Gaganpreet Singh; KIRAN PEDADA; Saniit K Roy
ISB235 | Published December 20, 2020 | 9 pages. Case
Collection: Indian School of Business
In 2018, high-end supermarket chain Margiotta Food & Wine (Margiotta) employed a robot named Fabio at one of its flagship stores to deliver in-store customer service. Read More