Author Profile

The Tata Nano: The People's Car (A)

Farris, Paul W.; Venkatesan, Rajkumar; Kishore, N. Raghu; Lemley, Amy

M-0768 | Published April 28, 2009 | 9 pages. Case

Collection: Darden School of Business

Students identify promotion, price, place, segment, targeting, and positioning for marketing “the world’s cheapest car.” This case is effective for MBA, undergraduate, and executive learners studying ... Read More