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Catalina Marketing Corporation: Developing a Retailer Value Proposition

Venkatesan, Rajkumar; Leliveld, Ingmar

M-0764 | Published August 21, 2008 | 15 pages. Case

Collection: Darden School of Business

This case tracks the relationship between Catalina, a provider of customized coupons for consumer packaged goods manufacturers, and the Meijer Stores supermarket chain. An optional instructor-only mul... Read More