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The Procter & Gamble Company: Investment in Crest Whitestrips Advanced Seal

Lentz, Daniel; Schill, Michael

F-1670 | Published July 27, 2012 | 12 pages. Case

Collection: Darden School of Business

A financial analyst for Procter & Gamble must report on the prospects and implications of a new teeth-whitening product. Beyond a realistic profit-and-loss forecast and baseline net present value, he ... Read More