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Wahoo Fitness: Segmentation and Data Insights

Venkatesan, Rajkumar; Yemen, Gerry; Lopes, Henrique

M-1025 | Published February 02, 2022 | 16 pages. Case

Collection: Darden School of Business

This field-based case describes Wahoo Fitness’s (Wahoo’s) data-collection process, focusing especially on the customer survey it used to gain insights into its current and potential customers. One mon... Read More