Managing the Copy-Testing Process
Farris, Paul W.; de la Pena Calderon, Tania
M-0680 | Published November 13, 2003 | 11 pages.
Collection: Darden School of Business
Product Details
The note describes various methodologies and philosophies of advertising copy testing. Additional material this might be used with: MANAGING SPENDING BALANCE IN ADVERTISING CAMPAIGNS: THE GRODD MODEL REVISITED.
0
Get Ahead in Class
No Product found