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Atomberg Technologies—Leveraging Digital Marketing To Accelerate Its Omnichannel Strategy

KIRAN PEDADA; SRINIVAS PINGALI; Manish Gupta

ISB400 | Published July 10, 2023 | 15 pages. Case

Collection: Indian School of Business

Incubated by two engineering students from the Indian Institute of Technology, Mumbai. After several pivots, the company focused on home appliances, specifically ceiling fans. Read More