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Mattoo, Nirja

Shri Mahila Griha Udyog Lijjat Papad: It's A Women-Only Business

Isabella, Lynn A.; Venkatesan, Rajkumar; Wicks, Andrew C.; Yemen, Gerry; Mattoo, Nirja

OB-1091 | Published December 07, 2015 | 11 pages. Case

Collection: Darden School of Business

The story of Lijjat offers an opportunity to challenge students to think about what a business is for. It can be used to explore students' cultural intelligence starting point and discover what they n... Read More