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General Motors OnStar

Pfeifer, Phillip E.; Farris, Paul W.; Johnson, Richard R.; McCormack, William

M-0659 | Published January 09, 2003 | 10 pages. Case

Collection: Darden School of Business

In the drive to create the wired automobile, General Motors developed the OnStar system, a subscription-based wireless dashboard communication service that provided numerous safety and convenience fea... Read More