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Sustainability at The Coca-Cola Company in a New Era of Brand Building

Rubin, James R.; Moriarty, Brian; Mehlsak, Alison

BC-0262 | Published December 21, 2015 | 24 pages. Case

Collection: Darden School of Business

This case is used in Darden's course elective on managing corporate communications. It offers students a concise history of The Coca-Cola Company's (TCCC's) brand history before focusing on the import... Read More