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Southwest Airlines: Where’s the Luv?

Goldberg, Rebecca; Weiss, Elliott N.; Nielsen, Dane

OM-1571 | Published May 23, 2017 | 12 pages. Case

Collection: Darden School of Business

This case details the history of Southwest Airlines (LUV) and emphasizes the benefits of a focused strategy. The case demonstrates how a competent service strategy together with operations efficiency ... Read More