Author Profile
Parmar, Bobby
The Evolution of a Practitioner to Leadership (A)
Mead, Jenny; Cohen, Will; Parmar, Bobby
E-0463 | Published November 11, 2020 | 3 pages. Case
Collection: Darden School of Business
Will Cohen, the case protagonist, has recently been promoted to Bank of America’s market sales executive for the mid-Atlantic region. In this position, he finds himself struggling with some of the con... Read More
Richardson Eye Care and Surgery Center
Mead, Jenny; Stanton, Andrew; Parmar, Bobby
E-0445 | Published July 14, 2020 | 3 pages. Case
Collection: Darden School of Business
A consultant experienced in developing predictive models for his clients to improve business operations, Everett Blake, was working with the Richardson Eye Care and Surgery Center (RECSC), which wante... Read More
Software Sense: Making the Case for the Long-Term View
Mead, Jenny; Tomlinson, Brian; Parmar, Bobby
E-0436 | Published February 19, 2020 | 11 pages. Case
Collection: Darden School of Business
Beth Collins, CFO of Software Sense, an American multinational computer hardware and software developer, contemplated various ways that her publicly traded company could embrace a more long-term orien... Read More
Darden Investment Sales
E-0432 | Published October 03, 2019 | 2 pages. Case
Collection: Darden School of Business
TJ, a manager at an investment company, is alarmed when, during an evening out with Leslie, his female colleague, and five male prospective clients, the men behave in an overly familiar way with her. ... Read More
Brand Activism at Starbucks—A Tall Order?
Craddock, Jenny; Cian, Luca; Boichuk, Jeff; Parmar, Bobby
M-0964 | Published July 10, 2018 | 16 pages. Case
Collection: Darden School of Business
In April 2017, Kevin Johnson took over the reigns as CEO of Starbucks, the iconic coffee giant. He faced a number of key decisions to keep the global retail giant competitive, but one in particular lo... Read More
Cardinal Foods: Sweet Sourcing
Mead, Jenny; Weiss, Elliott N.; Parmar, Bobby
OM-1591 | Published January 04, 2018 | 9 pages. Case
Collection: Darden School of Business
As part of a biennial supplier review, Jennifer Schramm, a purchasing manager in the cocoa and chocolate division at Cardinal Foods, had been considering several different cocoa cooperatives. She want... Read More
Managing for Stakeholders and the Purpose of Business
Freeman, R. Edward; Parmar, Bobby
E-0415 | Published September 13, 2017 | 10 pages. Technical Note
Collection: Darden School of Business
The benefits or harms achieved by a business is determined in part by the choices that business leaders make. One important driver of these choices is a leader’s view of the purpose of business. This ... Read More
Pied Piper and Autonomous Vehicles
Mead, Jenny; Freeman, R. Edward; Puhl, Nicole; Mahajan, Bhaskar; Boes, Sean; Parmar, Bobby
E-0413 | Published August 08, 2017 | 10 pages. Case
Collection: Darden School of Business
Pied Piper’s first driverless car had been in an accident and had killed a 26-year-old jogger. Pied Piper felt a deep sadness for the victim’s family, and was disappointed and alarmed because the comp... Read More