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Pettiette, Michael
AI-Based Search: Information-Search Marketing and Generative Engine Optimization
Whitler, Kimberly; Pettiette, Michael
M-1083 | Published May 05, 2026 | 9 Pages Technical Note
Collection: Darden School of Business
This technical note explains the evolution of consumer search behavior and introduces a practical framework that can enable marketing leaders to manage brand visibility when customers increasingly rec... Read More
