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Discovery Finds Its Way in India—Curiosity Built the Brand

Professor Edward W. Rogers; Geetika Shah

ISB053 | Published June 16, 2015 | 23 pages. Case

Collection: Indian School of Business

Discovery Communications Inc., an American global networks company, had entered the Indian television market in 1995 with its eponymous channel offering that focused on non-fiction, infotainment progr... Read More