Author Profile
Piyush Kumar
Be Well Hospitals — Branding a Mid-Tier Service in a Two-Tier Market
Professor Piyush Kumar; Sonia Mehrotra; Geetika Shah
ISB088 | Published July 11, 2017 | 14 pages. Case
Collection: Indian School of Business
Be Well Hospitals - a multi-specialty secondary healthcare chain of hospitals is set up in the suburbs, industrial towns and district headquarters of the South Indian state of Tamil Nadu. Read More
Sewells Group: Building Sales Process Excellence At Automotive Dealerships In India
Professor Piyush Kumar; Geetika Shah
ISB064 | Published November 15, 2016 | 12 pages. Case
Collection: Indian School of Business
Sewells Group, India, a leading provider of retail solutions to auto original equipment manufacturers (OEMs) and their dealers in the Indian market, developed an innovative engagement model for its cl... Read More
State Bank of India: “SMS Unhappy”
Professor Rishtee Batra; Professor Piyush Kumar
ISB001 | Published February 15, 2013 | 13 pages. Case
Collection: Indian School of Business
State Bank of India: SMS Unhappy, is a deceptively simple, but comprehensive case of a public sector company using a customer complaint management tool as a catalyst to improve overall service perform... Read More
State Bank of India: Kohinoor Banjara Branch
Professor Piyush Kumar; Professor Rishtee Batra; Arohini Narain
ISB003 | Published February 15, 2013 | 17 pages. Case
Collection: Indian School of Business
State Bank of India: Kohinoor Banjara Branch is a case that documents the development and execution of a novel, high-end branch by a public sector bank in India whose original mandate was to be a “ban... Read More