Author Profile
Tanuka Ghoshal
Reinventing Officer’s Choice Whisky: Spoiled for Choice
Professor Tanuka Ghoshal; Geetika Shah; Professor Arun Pereira
ISB066 | Published December 20, 2016 | 14 pages. Case
Collection: Indian School of Business
This case is designed to highlight the vital role of promotion, the fourth "P" of the marketing mix, in a brand reinvention exercise. Using the context of the brand reinvention journey of Officer's Ch... Read More