Progressive Insurance: Multivariable Testing
M-0762 | Published July 17, 2008 | 8 pages. Case
Collection: Darden School of Business
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This case describes a 21-factor, 56-recipe multivariable test (MVT) conducted by Progressive Insurance with the help of QualPro, a leading MVT consulting firm. The object of the test was to improve Progressive's direct-mail retention campaign. The results of the test are available in a spreadsheet (UVA-M-0762X) for students to analyze.
This case can be used to introduce and explain multivariable testing in a straightforward way.
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