Author Profile

Author Image

Rama Velamuri

Pink Lemonade: Time To Refresh The Firm’s Positioning (A)

Rama Velamuri; Saumya Sindhwani; Vinodini Saihjpal; Geetika Shah

ISB388 | Published July 28, 2023 | 9 pages. Case

Collection: Indian School of Business

Tina Garg, founder and CEO of a creative agency, Pink Lemonade, reflects upon her entrepreneurial journey of establishing a brand, growing the busines from a small to a midsized firm, and partnering a... Read More

Pink Lemonade: Establishing A Growth Mindset (B)

Rama Velamuri; Saumya Sindhwani; Vinodini Saihjpal; Geetika Shah

ISB389 | Published July 28, 2023 | 8 pages. Case

Collection: Indian School of Business

Tina Garg, founder and CEO of a creative agency, Pink Lemonade, reflects upon her entrepreneurial journey of establishing a brand, growing the business from a small to a midsized firm, and partnering ... Read More