Author Profile
Roberts, Laura
David Reyes
OB-1371 | Published May 03, 2021 | 2 pages. Case
Collection: Darden School of Business
This fictional case introduces David Reyes, the new vice president of marketing for the International Supreme Snacks Corporation (ISSC), giving background on his previous role and reasons for joining ... Read More
Keisha Y. Taylor
OB-1372 | Published May 03, 2021 | 2 pages. Case
Collection: Darden School of Business
This fictional case introduces Keisha Y. Taylor, an associate at Century Consulting Corporation (CCC) focused on proving her credibility and advancing through the firm. The case describes her work eth... Read More