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Serna Molina, Julio

Great Harvest Bread Company: Leveraging the Supply Chain for Competitive Advantage

Davis, Edward W.; Serna Molina, Julio

OM-1437 | Published March 18, 2011 | 27 pages. Case

Collection: Darden School of Business

The foundation of the Great Harvest Bread Company is the "Freedom Franchise," within which its more than 200 franchisees enjoy an amount of autonomy unusual for franchise operations. CEO Mike Ferretti... Read More