Author Profile
Srinivas Pingali
Atomberg Technologies—Leveraging Digital Marketing To Accelerate Its Omnichannel Strategy
KIRAN PEDADA; SRINIVAS PINGALI; Manish Gupta
ISB400 | Published July 10, 2023 | 15 pages. Case
Collection: Indian School of Business
Incubated by two engineering students from the Indian Institute of Technology, Mumbai. After several pivots, the company focused on home appliances, specifically ceiling fans. Read More
Fluid Ai—Breaking New Ground With Artificial Intelligence
SRINIVAS PINGALI; D.V.R. Seshadri; Devidutta Mohanty; Himanshu Warudkar
ISB355 | Published January 16, 2023 | 16 pages. Case
Collection: Indian School of Business
The case is set in 2017 and covers the journey of Fluid AI. Fluid AI is a five-year-old artificial intelligence (AI) startup that emerged as a pioneer in offering various AI-based products to solve v... Read More
Chetak: Revitalizing A Legacy Brand From The Past To The Future
JAYETI ANAND; TANVI GUPTA; KIRAN PEDADA; SRINIVAS PINGALI
ISB328 | Published July 27, 2022 | 18 pages. Case
Collection: Indian School of Business
The case elaborates the relaunch of Chetak, the iconic scooter brand by Bajaj Auto Limited (BAL), from the perspective of brand identity, legacy brand, and brand extension authenticity. Read More
Divami Design Labs—Rebuilding A Software Product With User-Centric Design
KIRAN PEDADA; SRINIVAS PINGALI; Himanshu Warudkar
ISB290 | Published February 24, 2022 | 12 pages. Case
Collection: Indian School of Business
Divami Design Labs is a company that specializes in user experience (UX) strategy, UX design, and user interface (UI) development services across web and mobile platforms. Read More