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Unilever: Corporate Venturing and Environmental Sustainability

Venkataraman, S.; Werhane, Patricia H.; Gorman, Michael E.; Mehalik, Matthew M.; Standish, Myles

E-0152 | Published December 16, 1998 | 15 pages. Case

Collection: Darden School of Business

This case focuses on how Jan-Kees Vis, a middle-echelon staff worker at Unilever Foods, champions his ideas for environmental sustainability. Despite his position and company reorganization, he manage... Read More