The Package War: FedEx vs. UPS
Bruner, Robert F.; Spekman, Robert E.; Crowder, Lane
G-0485 | Published February 15, 1996 | 33 pages. Case
Collection: Darden School of Business
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This case allows students to observe two competing businesses transform themselves over time. By following the competitive actions and reactions over more than 10 years, students gain an appreciation for how rivals raise the competitive ante, search for new ways to add customer value, and come to realize that sustaining a competitive advantage is difficult.
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