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Cultural Foundations in Communication: Relationship-Building in the Chinese Context

Thomas, Katherine; Chen, Ming-Jer

BC-0182 | Published July 15, 2003 | 7 pages. Technical Note

Collection: Darden School of Business

Across industries, both Chinese and Western managers report that their primary difficulty doing business with each other stems from poor communication. Since Chinese and Western business customs and e... Read More

Optix Corporation

Powell, Elizabeth A.; Thomas, Katherine

BC-0159 | Published December 28, 2001 | 9 pages. Case

Collection: Darden School of Business

In this disguised case, newly appointed Vice President for Corporate Communication Andrea Tilman must choose among different strategies to align corporate philanthropy programs with long-term corporat... Read More