Unity Airways: Melissa White (A)
Frey, Sherwood C. Jr.; Bass, Lucien; Yu, Elaine
QA-0721 | Published September 15, 2008 | 5 pages. Case
Collection: Darden School of Business
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Melissa White, a Richmond-based consultant, looked forward to the short visit with her parents in Hong Kong. She had booked her itinerary with Unity Airways and was about to begin the journey. Please see the (B) case (UVA-QA-0722) for the unfortunate details regarding the beginnings of her trip.
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