Author Profile
Vijaya Sunder M
Wat-a-Burger: AIMING FOR GROWTH IN A VOLATILE, UNCERTAIN, COMPLEX, AND AMBIGUOUS (VUCA) ENVIRONMENT
Vijaya Sunder M; Navaneetha Krishnan S.; Ashwin Baliga J.; Mohit Maurya
ISB391 | Published July 10, 2023 | 12 pages. Case
Collection: Indian School of Business
Wat-a-Burger, a quick service restaurant chain, was incorporated by Rajat Jaiswal and Farman Beig on February 14, 2016. Their burgers, customized to suit the Indian palate, were their unique selling p... Read More
Aadhaar: The Digital Multiplier Of The Indian Economy
Vijaya Sunder M; Siddhartha Modukuri; Rajesndra Srivastava
ISB384 | Published June 20, 2023 | 20 pages. Case
Collection: Indian School of Business
This case study underscores the complex problem-solving using digital transformation and associated change management. The case was set at the beginning of 2022 when the Chief Executive Officer of the... Read More
Account Opening in Blue Bank – Part A: Process Visualization
ISB370 | Published March 31, 2023 | 4 pages. Case
Collection: Indian School of Business
The fictional case is set in 2023 when Blue Bank, a rural retail bank, was set up to respond to the economic distress surfacing in the U.S. state of Mississippi. Read More
Account Opening in Blue Bank – Part B: Root Cause Analysis
ISB371 | Published March 31, 2023 | 5 pages. Case
Collection: Darden School of Business
The fictional case is set in 2023 when Blue Bank, a rural retail bank, was set up to respond to the economic distress surfacing in the U.S. state of Mississippi. Read More
An Artificial Intelligence (AI)-Based Disruptive Innovation in Cataract Screening: The Case of E-Paarvai
Vijaya Sunder M; Rithica Mamidi
ISB368 | Published March 28, 2023 | 18 pages. Case
Collection: Indian School of Business
This case examines the vital social problem of the rising incidence of cataracts in India, especially in the elderly population. It describes the design and deployment of e-Paarvai, an AI-based digita... Read More
Artificial Intelligence for Improving the Procurement Experience of Non-Stock Items at Indian Railways
Milind Sohoni; Vijaya Sunder M; Sumanta Singha; Sripad Devalkar
ISB365 | Published March 27, 2023 | 6 pages. Case
Collection: Darden School of Business
During the summer of 2021, Sumana G., Chief Technology Officer of South Central Railway, was reviewing the annual productivity reports of field employees. Read More
Telangana Graduates’ Mlc Elections 2021: Handling Known And Unknown Uncertainties
Geetika Shah; Vijaya Sunder M; Vinodini Saihjpal
ISB359 | Published January 17, 2023 | 17 pages. Case
Collection: Indian School of Business
The case is centered around the 2021 Telangana Member of the Legislative Council (MLC) elections, held against the backdrop of a known unknown: the COVID-19 pandemic. Read More
Data-Analytics-Based Decision-Making At Teach For India
Milind Sohoni; Vijaya Sunder M; Sandeep Chitla; Arun Rout; Aditya Mallya
ISB325 | Published July 04, 2022 | 9 pages. Case
Collection: Indian School of Business
The case is designed to be used in courses on Nonprofit Operations Management, Data Analytics, Six Sigma, and Business Process Excellence/Improvement in MBA or Executive MBA programs. Read More
Project Ashray: Planning A Time-Constrained Project
Sarang Deo; Vijaya Sunder M; Siddhartha Modukuri
ISB316 | Published June 08, 2022 | 12 pages. Case
Collection: Indian School of Business
In response to the uncontrollable second wave of COVID-19 in the south Indian state of Telangana in April 2021, a few like-minded social activists in the capital city of Hyderabad came together to est... Read More
Hopes Critical Care: Scale-Up Of A Tele-Intensive Care Solution
DVR Seshadri; Vijaya Sunder M; Meghna Raman
ISB321 | Published May 27, 2022 | 14 pages. Case
Collection: Indian School of Business
The case is set in 2021 and follows the journey of Dr. Shailesh Jhawar, an intensivist trained in the United Kingdom, who returned to India to join his father, Dr. Shiv Bhagwan Jhawar, at Apex Hospita... Read More
Creative Chocolates in Nigeria: To Test Market or Not?
ISB303 | Published March 21, 2022 | 4 pages. Case
Collection: Indian School of Business
The case is set in 2022 when Creative Chocolates, a popular United States based chocolate manufacturer, plans to enter the African market. Known in the United States for its unique “warm freshbaked” c... Read More
Health-Tech Strategy at KG Hospital Part B: Tech Strategy Design and Implementation
ISB293 | Published January 10, 2022 | 8 pages. Case
Collection: Indian School of Business
The objective of this case study (in two parts, A and B) is to provide a systematic methodology for capturing metrics crucial for patient experience and hospital performance, defining a framework to d... Read More
Health-Tech Strategy at KG Hospital Part A: Identification and Prioritization of Key Focus Areas
ISB292 | Published January 10, 2022 | 14 pages. Case
Collection: Indian School of Business
The objective of this case study (in two parts, A and B) is to provide a systematic methodology for capturing metrics crucial for patient experience and hospital performance, defining a framework to d... Read More
Executing The Bogibeel Bridge For Social Impact: Risk Planning And Managing Earned Value
Milind Sohoni; Vijaya Sunder M; Ripunjaya Kumari Chauhan; Sudheer Kumar
ISB265 | Published July 23, 2021 | 17 pages. Case
Collection: Indian School of Business
The case goes on to describe the enormous challenges involved in building the 4.94 km long Bogibeel Bridge in the North Eastern Region (NER) of India. Read More
The Premamrutha Dhaara Project: A Sustainable Drinking Water Solution with Social Impact
Vijaya Sunder M; Shashank Shah
ISB263 | Published June 23, 2021 | 19 pages. Case
Collection: Indian School of Business
Access to clean water is so critical for development and survival that the United Nations’ Sustainable Development Goal number 6 (SDG-6) was to ensure availability and sustained management of water an... Read More
Swachh Rail, Swachh Bharat (Clean Railways, Clean India): Adoption of Bio-Toilets by the Indian Railways
Milind Sohoni; Vijaya Sunder M; Sudheer Kumar; Sanjeev Kishore; Alok Kumar Tewari
ISB254 | Published February 18, 2021 | 15 pages. Case
Collection: Indian School of Business
The case describes a complex problem faced by the Indian Railways (IR), a more than 150-year-old public sector enterprise, in India. During the summer of 2009, IR was under tremendous public pressure ... Read More
Technology Decision-Making in a Semi-Urban ICU: An Intensivist's Dilemma
ISB247 | Published January 10, 2021 | 8 pages. Case
Collection: Indian School of Business
Set in April 2017, this case centers around the digital technology dilemma facing the protagonist Dr. Vimohan, the chief intensivist of Prashant Hospital. Read More