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Medfield Pharmaceuticals

Lipson, Marc L.; Mead, Jenny; Harris, Jared D.

F-1636 | Published November 14, 2011 | 8 Pages Case

Collection: Darden School of Business

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Susan Johnson, the founder and largest shareholder of Medfield Pharmaceuticals (Medfield), a small pharmaceutical company, faces two related decisions: how best to extend the patent life of a key drug and how to respond to a recent takeover offer. With this offer, Johnson has the opportunity to exit the business on a high note. Before making her recommendation, Johnson has to determine the value of the company, with a careful review of its existing and potential future products. But this is more than simply a financial decision, since Johnson—and Medfield employees in general—believe that the company is engaged in critically important work. A central source of tension in the case is determining the appropriate balance between the firm’s financial objectives and the mission and culture of the founder and employees. The conflicts are made explicit and are given depth with sufficient information to value a drug reformulation strategy and to value the company’s pipeline. Background on the pharmaceutical industry and exploration of issues related to patent-life extensions provide a rich context for discussion. At the University of Virginia Darden School of Business, this fictional case is taught in the core course, “Financial Management and Policies”; it has also been used quite successfully as a class taught jointly by finance and ethics faculty, though it could be executed in the curriculum of either area. It is appropriate for undergraduate, MBA, executive education, and executive MBA audiences.

This case can serve multiple purposes. The analytic opportunities allow a careful exploration of the drivers of value, in particular how a going-concern valuation of a company combines both the value of assets already in place (in this case, the drug pipeline) and the net value of future projects (the value created from R&D). The context of the decision adds a strong ethical dimension to the case that allows an exploration of issues related to stakeholders, corporate culture, and corporate missions. In particular, the case is designed to achieve the following learning objectives: (1) Determine the value of a project given facts related to cash flows. (2) Determine the value of a set of existing assets of a company and explore the relationship between the value of projects and the value of the company as a going concern. (3) Articulate the purpose of the company and explore the relationship between company mission and value creation. (4) Identify the stakeholders of a company and analyze the implications of the firm’s choices to those stakeholders. Confront the ethical aspects of the firm’s resource allocation decisions.